Ordering a promotional bag is a process that requires you to think about many aspects to ensure that the final product meets both your and your customers' expectations. Here are 10 key questions you should ask yourself before ordering, along with answers to help you make the right decisions.
1 - What is the bag to be used for?
Determining the purpose of the bag is key. Will it be a gadget for a conference, a shopping bag, or an everyday item? Understanding the bag's function will help you choose the right material, cut and size to best serve its purpose.
2 What cut of bag to choose?
The choice of cut depends on its purpose:
- Flat bags - ideal for carrying light and flat items, such as documents or brochures. They are aesthetically pleasing and economical.
- Bags with sides and bottom - designed to carry larger and heavier items, they are great as shopping bags.
- Baggy backpacks - fashionable and functional, especially popular with younger audiences.
3 What material should the bag be made of?
The choice of material affects the durability, appearance and eco-friendliness of the bag. Here are some popular types of fabric:
- Organic cotton - high quality organic material, ideal for customers who value the environment.
- Cotton - available in a variety of weights and colors, versatile and durable.
- Jute - strong, natural material with a distinctive look, increasingly popular.
- Tyvek - lightweight, waterproof and durable material with unique properties.
- Felt - aesthetically pleasing and durable, gives the bag an elegant look.
- Denier - the most durable of fabric weaves, available in cotton and blended versions.
4 - Does the material tend to shrink?
Some materials can shrink after washing. It is a good idea to make sure that the chosen material has undergone a decatization process to prevent unwanted changes in the size of the bag during use.
5 What kind of handles will be suitable?
The length and number of handles affect the functionality of the bag:
- Long handles - allow you to carry the bag on your shoulder, which is convenient for heavier loads.
- Short handles - designed to be carried in hand, suitable for smaller bags.
- Number of handles - standard bags have two handles, but other solutions can be used depending on the design.
6 What handle attachment will ensure durability?
Solid attachment of handles is key to the durability of the bag. Pay attention to the quality of the stitching and any reinforcements in the most stressed areas, so that the bag can carry heavier items without the risk of damage.
7 What color of bag should you choose?
The color of the bag should harmonize with the visual identity of your company. The ability to choose any color from the Pantone palette allows you to fully personalize and customize the bag to meet your marketing needs.
8 What kind of printing do you plan to put on the bag?
The decision on the type and size of the print affects the look and feel of the bag:
- Company logo - highlights the brand and increases brand recognition.
- Advertising slogan - can attract attention and interest potential customers.
- Graphics - add aesthetics and can relate to the company's business.
9. What is the expected lead time of the order?
Turnaround time depends on a number of factors, such as the complexity of the project, availability of materials or the size of the order. It's a good idea to set a deadline in advance to ensure that the bags will be ready for the planned event or campaign.
10. what budget do you allocate for the order?
Determining your budget will help you choose the right materials and production technology. Remember that an investment in quality often translates into a better perception of the brand by customers and a longer life of the bag.
Summary - 10 questions you need to ask yourself before ordering a cotton bag
Thinking through the above questions before ordering a promotional bag will allow you to create a product that perfectly suits the needs of your company and the expectations of your customers. It is crucial that every decision - from the choice of material and cut, to color and printing, to budget - is informed and well thought out. This will ensure that your promotional bags are not only a practical marketing tool, but also an aesthetically pleasing and functional product that will attract attention and gain recognition among your audience.
Also, don't forget that a well-designed bag can be used by customers for years to come, becoming a carrier of your brand in everyday life. Bet on quality, durability and visual consistency to make your bags more than just a gadget - let them be the business card of your company!