In today's fast-changing business world, where the battle for customer attention is becoming more intense, effective brand promotion requires innovative approaches. One popular means of advertising that not only attracts attention, but also leaves a lasting impression, are printed promotional bags. This is an extremely practical and fashionable everyday accessory that, with skillfully executed prints, becomes a moving billboard for the company. In this article, we'll take a look at various techniques for printing on advertising bags, discovering the secrets of the processes that make them not only a functional item of clothing, but also an effective marketing tool. Let's explore the world of technologies used to personalize advertising bags and see what benefits they bring to businesses.
Company promotion - why advertising bags are a good choice?
Investing in advertising bags is definitely the right decision. Not only are they practical and multifunctional, but they are also perfectly in line with today's trends related to caring for the environment. More and more people are reaching for them in their daily lives, which makes them not only a practical element, but also an ecological one.
Their versatile use means that the advertising potential of the bags is not limited to fairs or events. They can be an excellent gift for regular customers, as well as an effective information carrier during various special events. Choosing the right model together with an attractive overprint creates the possibility of maintaining a long-term impulse to purchase.
Therefore, betting on promotional bags is not only an investment in practical gadgets, but also an advertising strategy that evolves with the needs of the modern consumer.
Techniques used for printing on advertising bags
When it comes to printing on advertising bags, there is a wide range of techniques that can be used. When choosing the right method, it is worth considering both the graphic concept and the type of material from which the bag is made.
Among the most commonly used techniques are:
- Screen printing on fabrics - perfect for printing on durable and resistant materials, such as cotton fabrics. Ideal when more ink needs to be applied.
- Digital printing - allows for high-quality images on a variety of textiles. It is great for printing both photos and more complex graphics.
- Transfer printing - a process that involves applying an image to fabric using a special film. Ideal for small batch productions.
- DTG and DTF printing - the perfect solution for low and medium run productions. They provide high quality, durability and the ability to use a large number of colors.
Thanks to the variety of available techniques, each company can match the printing method to its needs, while achieving an aesthetic effect and durability of printing on advertising bags.
Screen printing on cotton bags - what does it consist of?
The screen printing method is an extremely durable and at the same time economical printing solution. The use of the highest quality water-based and plastisol inks guarantees intense colors, while additional possibilities, such as gold, silver, glitter or surfaces that glow in the dark or under UV light, give graphics and lettering a unique character.
Screen printing is also distinguished by its excellent resistance. The prints show extraordinary durability, not deforming or fading even with intensive use and in harsh weather conditions. The marking process using a carousel, which is a specialized machine with a hydraulic press, allows the dye to be precisely pressed into the marked surface. The stencil matrix, properly prepared for the purpose of printing, guarantees high quality and durability of the final effect.
Sublimation - the perfect technique for printing cotton bags
Sublimation is a technology that makes it possible to obtain prints of any number of colors, using CMYK coloring, characterized by extremely high photographic quality. This method of marking is considered to be one of the most durable, thanks to which the prints can withstand even repeated washing, adverse weather conditions or exposure to intense sunlight. Therefore, sublimation is widely used in marking sports and work clothes, as well as cotton bags.
To realize sublimation printing, it is necessary to use specialized inks and sublimation paper, on which an inverted design is placed. The process of transferring the print to the material is carried out using a press, at high temperatures (180-200 degrees Celsius). The exceptional durability of the dye is due to the fact that in extreme conditions it changes its state of aggregation to gas, which allows it to penetrate deep into the fibers of the printed material.
An additional benefit of this method is the ability to produce single orders. The lack of the need for specialized dies or other complicated components makes the sublimation process cost-effective and flexible for individual orders.
Would you like to effectively advertise your company with promotional bags? Don't know which one to choose and which printing method would be better? Contact us, we will advise you, provide an offer and will be happy to fulfill your order.